Performance Measurement Requirements and Reporting Guide, version 1.0

The purpose of this document is to assist in the completion of the socioeconomic performance reporting template designed to collect performance data on CIF funded projects.

Report Objective

The objective of the report is to collect socioeconomic performance data on each project funded by the Canada Interactive Fund (CIF). These data will be tracked annually, aggregated and used by the Department to analyze and report on social and economic results achieved through the CIF program. These socioeconomic data, in combination with other information collected, will constitute the basis upon which the Department will draw to determine success achieved by the program and to identify areas for improvement. It will also help the department fulfill its reporting obligations towards the Treasury Board, other government and legislative bodies and the Canadian public in general.

Completion of the report

This report is to be completed and submitted annually by the lead organization of CIF funded project and for a period of 5 years after the completion of the project. The reporting period to be covered by this report should be the CIF fiscal year which is the 12-month period from April 1, to March 31 and the report must be filed on or before June 30 of each year. Completion of this report is a mandatory requirement as stated under the Contribution Agreement between the project lead organisation and the department of Canadian Heritage.

Definitions

"Your community" means your local community (e.g. a local group of people living in the same geographical area) as well as your community of interest (a group of people sharing the same social and/or economic interest without necessarily living in the same geographical space). For example, people living in the same city or in the same county constitute the local community of that city or county. In contrast, people living in different counties or provinces and which share the same passion for classic music can be thought of as a community of classic music lovers.

"As a result of the funded project" means a direct or an indirect consequence of the funded project.

"If applicable" imply that the question is to be answered only if the subject applies to your funded project. If not, please indicate "Not applicable" in the appropriate space.

1 Economic impact of the funded project

1.1 Number of jobs created and/or maintained as a result of the funded project

Provide the number of job created and/or maintained in your community and/or organization as a result of the funded project in one hand and outside of your community/organization in the other hand. Indicate the total in the appropriate column. A job created and/or maintained is a job mainly dedicated to the project activities. For example, a software programmer who spends the bulk of his time generating software programs for the funded project should be counted even if he spends some of his time performing administrative tasks not directly related to the funded project. The jobs created and/or maintained should include paid jobs as well as volunteer jobs. For example, a project may have created a total of 3 jobs of which 2 jobs are volunteer jobs.

1.2 Number of jobs created and/or maintained as a result of the funded project by category (permanent job, term job and volunteer job)

Provide the distribution by category of the number of jobs reported in section 1.1 Record separately the jobs created and/or maintained in your community/organization in one hand and outside of your community/organization in the other hand. "Permanent job" include jobs and labor contracts with paid leave entitlements and unlimited work duration, including work or contract of at least 12 months period. "Term job" include jobs and labor contracts with fixed duration of less than 12 months. "Volunteer job" refers to jobs performed voluntarily and without paid compensation for the labor work provided.

1.3 Total salaries and wages paid as a result of the funded project

Provide the dollar amount of salaries and wages paid as result of the funded project. Total salaries and wages include payments made to individuals or organizations for labour work related the funded project. It should include payments for regular hours worked, overtime, vacation, holidays and any other work related benefits.

1.4 Number of people who received technical training as a result of the funded project

Provide the number of people who received technical training as result of the funded project. A technical person is an individual who is provided with special technical knowledge or skill and who is enabled to use and/or disseminate that technical knowledge or skill. An example would be an individual trained by the organization in HTML5 programming or an individual trained in the use of a sound recording device.

1.5 Number of days of technical training provided to people as a result of the funded project

The number of days of technical training provided to people refers to the amount of time (in days) spent on training people so to provide them a special technical knowledge or skill. Please round up the number of days to avoid reporting fractions of a day.

1.6 Amount spent on technical training provided to people as a result of the funded project

Provide the total amount spent on technical training provided to people as a result of the funded project. The amount should include all expenses incurred to that effect, including portion of the salary of employees assigned to the provision of technical training, payment made to training contractors, location and equipment rental and furniture expenses.

1.7 If applicable, total revenues generated as a result of the funded project

If applicable, provide the revenues generated as a result of your CIF funded project. The content/application produced through the funded project may have lead to the creation of other contents or applications with commercial values. In such instance, your organization may have generated revenues or received compensation payment from the sale or the used of these derived contents or applications. For example, the first application created by your organization through the CIF program may have lead to the creation of a second application, say an IPOD application. That second application may have been sold to consumers. The revenues generated by your organization from the sale of that IPOD application constitute revenues generated as a result of your CIF funded project. Similarly, revenues may be generated when a compensation payment is made to your organization by other organizations or individuals for the use of your CIF funded content or application as in input to their own contents or applications. Such compensation also constitutes revenues generated as a result of your CIF funded project.

2 Multiplier effect of the funded project (if applicable)

2.1 If applicable, describe any other content/application created by your organization or by other organizations or individuals based on the content/application of your CIF funded project. For these other organizations or individuals, provide a description and specify whether they are or not for-profit entities.

List and describe any other content/application created by your organization or by other organizations or individuals based on your CIF funded content/application. Indicate whether these other organizations or individuals are or not for-profit entities. For example, a commercial company or a not-for profit organization my have used part or all of the funded content/application created by your organization to create its own content/application. That content/application should be listed and described. Information about the entity and its nature (commercial or not for-profit) should also be provided.

3 Social identification and users satisfaction

3.1 If applicable, explain the impact of the funded project on the membership of your organization and provide the percentage increase in membership attributable to the funded project.

The funded project may have resulted in an increased interest towards your organization and its activities. This may also have resulted in an increase in membership for your organization. If that is the case, please explain that impact and provide the percentage increase in membership attributable to the funded project.

3.2 If applicable, describe the impact on your organization's fundraising/subscription revenues and provide the percentage increase in total amount raised/subscribed that is attributable to the funded project.

The funded project may have had a positive impact on your organization's fundraising and/or on its subscription activities. If that is the case, please explain that impact and provide the percentage increase in total amount generated from the fundraising/subscription activities of your organization as compared to the previous year.

3.3 If applicable, provide the total number of users downloads of the content/application produced (In case of an interactive display, provide the total number of users who interacted with the display).

If the funded project created downloadable contents and/or applications, provide the total number of downloads registered during the current period. If the funded project created an interactive display, provide the total number of people who used and interacted with that display.

3.4 Percentage of users who rate positively the funded project about its contribution to the cohesion and exposure of the Canadian culture. Specify the mean used to gather that rating (for example, an online survey of users) and the number of users surveyed.

Of the people who used the content/application created through the funded project, provide the percentage of people who rate positively the project about its contribution to the cohesion and exposure of Canadian culture. Such rating may be obtained for example through phone or online surveys of users or through comments posted on the Internet by users.

3.5 Percentage of users that rate the produced content/application as "satisfying". Specify the mean used to gather the satisfaction rating and provide the number of users surveyed.

Of the people who used the content/application created through the funded project, provide the percentage of people who are satisfied with that content/application. Such rating may be obtained for example through phone or online surveys of users or through comments posted on the Interned by users.

4 Promotion and recognition

4.1 If applicable, describe the prizes/nominations and awards received by your organization as a recognition of the funded project.

The funded content/application may have been nominated or may have received prizes or awards at shows, conferences or other events as recognition for its quality, for its contribution to your community or for any other achievement. If that is the case, please describe the nomination, awards and prizes received.

4.2 If applicable, provide the number of presentation at shows/events of the produced content/application and number of people at the presentation by location of show/event.

If the funded content/application was showcased at shows, conferences or other events, provide the number of presentation by show/event and the number of people who attended that presentation.

4.3 If applicable, provide the number of events incurred as a result of the funded project (e.g. exhibition, festival, fair, show, etc). Provide a brief description of these events.

If events such as exhibitions, festivals, fairs or other similar events was created or incurred as a result of the funded project, provide the number and the description of these events.

5 Web Metrics

Producing reports on traffic statistics is part of a wider objective for tracking Web site performance. With that in mind, the metrics tracked by the Department represent key performance indicators for assessing the site from various viewpoints: performance of traffic sources, content performance, quality of visitors' online experience, and visitors' country of origin.

As indicated in the program's application guidelines and technical guide, the Department will provide you with a WebTrends/Smart Data Collection (SDC) automated system to collect, store, and analyze user traffic statistics. It is required that you implement the WebTrends / Smart Data Collection (SDC) automated system for interactive websites and conform to CIF's performance measurement guidelines and reporting requirements. The system will allow the department to automatically collect web traffic data such as the number of visits, time spent on the site and number of pages viewed.

Among the Web metrics indicators to be tracked are the following:

Page view: A page that is loaded correctly and is seen by a visitor (flash, document, and AJAX elements are excluded by default).

Visits: Interaction by a visitor consisting of one or more requests for pages on the site. The visit is considered over when the visitor leaves the site or after 30 minutes of inactivity.

Returning Visitor: A visitor who returns to your site during the tracking period.

Unique Visitor: A single individual identified by a cookie who interacts with your site. The individual is counted only once during the period measured.

Average time on site: Time during a visit calculated from the first activity performed by a visitor on your site up to the time the visitor leaves.

Video or audio files consulted: Video or audio files activated or downloaded.

Referring sites: Web sites other than your own that bring visits to your site. For example: web directory or partner site with a link to your site.

Search engines: Search engines that bring visits to your site. For example: Google, Yahoo or MSN.

6 Other performance measurement indicators

If needed, the CIF will contact you for any other types of performance results from projects that use the latest technologies. Please be advised that all funded projects will need to conform to the Canada Interactive Fund's (CIF) Performance Measurement Guidelines and reporting requirements for a period of five years after the end of the project.

Contact Information

For further information concerning the performance measurement requirements and reporting guides presented in this document, please communicate directly with your CIF program officer, or contact CIF using one of the methods below.

Telephone:
1-866-811-0055 (toll-free)
819-997-0055 (National Capital Region)

Teletypewriter/TDD:
1-888-997-3123 (toll-free)

Fax:
819-994-8360

E-mail:
cif-fic@pch.gc.ca

Web site:
http://www.pch.gc.ca/cif-fic/

Mailing address:
Canada Interactive Fund
Canadian Heritage
25 Eddy Street, 7th Floor (25-7-Z)
Gatineau, QC, K1A 0M5