Diamond Jubilee Emblem

The Diamond Jubilee emblem design was inspired by the 2002 Golden Jubilee emblem. It is a symbolic statement of the enduring relationship between Canada and The Crown, as personified by Her Majesty The Queen, Canada's Head of State. 

The Royal Cypher is The Queen's monogram below St. Edward's crown. It is used in the insignia of orders, decorations and medals, and on various badges. Beneath the Royal Cypher, a red maple leaf is positioned on one stem and disposed on a diamond. The numeral "60" denotes the Diamond Jubilee of Her Majesty's reign as Queen of Canada.

Rising up on either side in a wreath formation are a series of maple leaves in graduated tones-from crimson red to brilliant gold to forest green-representing our provinces and territories, as well as the seasonal beauty of Canada.

Guidelines for Non-Government Use of the Diamond Jubilee Emblem

The Government of Canada supports a non-restrictive, open and celebratory approach towards the use of the Diamond Jubilee Emblem in order to encourage its use by Canadians wishing to mark this special occasion.

It is intended that the Emblem be used widely by individuals, organisations, charities and companies for national events, publications, retail and merchandising.

Formatted graphic versions of the Emblem for a variety of applications are available for download from an FTP site.

All parties wishing to use the Diamond Jubilee Emblem are asked to first provide a description and detailed sketch of the intended use to the Department of Canadian Heritage. Once approved, access to a password-protected FTP site will be provided. Approvals will be provided within five (5) business days.

All requests to use the Diamond Jubilee Emblem should be forwarded to:
Diamond Jubilee Team
Celebration and Commemoration Program
25 Eddy Street (25-11-T)
Gatineau QC K1A 0M5
Tel.: 1-866-811-0055
Fax: 819-934-1788
Email: diamondjubilee-jubiledediamant@pch.gc.ca

Appropriate Use of the Emblem

The Emblem is protected against unauthorized commercial use by paragraph 9(1) (n) (iii) of the Trade-marks Act.

The Diamond Jubilee Emblem may be reproduced on:

• stationery;
• documents and publications;
• flags, banners, mugs and souvenirs;
• badges, items of clothing and textiles; and
• websites.

The Diamond Jubilee Emblem may be used for  commemorative purposes on articles that:

• are in good taste;
• further the objectives of the federal Diamond Jubilee program (see www.canadiancrown.gc.ca);
• are free of advertisement; and
• are intended to encourage Canadians to participate in the Diamond Jubilee celebrations.

Location and position on documents and publications

The Diamond Jubilee Emblem:

• must take precedence over any other image;
• may appear only once on a page document;
• may not be overprinted with words and image;
• may not be laced above a logo, text or an illustration;
• may not be used as a decorative or an artistic element, or for example, as a watermark, in a publication, display or presentation;
• must be placed in the position of prominence on a page.
  • If used alone, the position of prominence is at the top of the page, either in the middle or at the left side
  • If used together with one other emblem or logo, the position of prominence is at the top of the page, at the left side.
  • If used with two other emblems or logos, the position of prominence is at the top of the page, either in the middle or at the left hand side.
  • The Diamond Jubilee Emblem should not appear at the bottom of a page.
• may be placed elsewhere in the document as appropriate, such as in brochures and  used in television and print advertisements, provided the propriety and integrity of the Emblem is maintained and provided that it is not reproduced in a size which renders the Emblem unrecognizable.  

Visual Criteria:

The Emblem must be reproduced in full and not be altered or distorted in any way.  It may not be redrawn or re-constituted.   There are three renditions of the Emblem: full colour, one colour, and grey scale.

• Full colour: It should be used in full colour application on a white background.
• One colour: This rendition can be printed either in black, in white, or in any other colour, on a contrasted backgournd It may also be used for embossed or foilstamped applications. If printed in white, grey or silver, the background can be a red-burgundy corresponding to Pantone 202C, which is the official theme of the Diamond Jubilee. The Diamond Jubilee Emblem may not be reproduced in gold which was the official colour of the Golden Jubilee.
• Greyscale: It should be printed on a white background only.

Area of clearance around the Emblem: To ensure prominence and legibility, the Emblem should always sit in an area of clear space which remains free from other elements. The minimum amount of space is 1/3 the vertical height of the Emblem, measured from top to bottom.

The minimum size of the Emblem is 14mm, measured from top to bottom. To print it smaller than 14mm, versions for extreme reduction must be requested.

FULL COLOUR EMBLEM

ONE COLOUR EMBLEM (BLACK)

GREYSCALE EMBLEM