New Subscribers - A Guide for Small Publishers

• PDF Version, 398 KB

About this series
New Subscribers: A Guide for Small Publishers, is one of a series of practical guides for small publishers produced by the Department of Canadian Heritage. The guides are intended to provide small publishers with guidance from industry experts on key aspects of their business.

Other titles in this series include
Renewals: A Guide for Small Publishers by Jon Spencer
Advertising Sales Tools: A Guide for Small Publishers by Gwen Dunant
Selling on the Newsstand: A Guide for Small Publishers by Pierre Proulx
About the author
Greg Keilty is Managing Director of CM Group – a management consulting business for publishers, and is also the publisher of SkyNews magazine. He has thirty years of experience in the creation, marketing, and distribution of magazines.

Mr. Keilty began his education in publishing in the trade magazine division of Maclean Hunter and then spent seven years as Circulation Director for Saturday Night magazine before joining the Philadelphia-based consulting firm, MTA Group. Mr. Keilty and fellow MTA Group consultant Colleen Moloney formed CM Group in the early 1990s.

As a Circulation Director, a publisher and a consultant, Mr. Keilty has worked on more than 100 publications including the launch or repositioning of over a dozen titles such as: The Walrus, Cooking at Home, Gardening Life, Canadian House and Home, SkyNews, ChineseWorld, VISTA, Saturday Night, NOW, Wood Design & Building, TRIBE, The Vancouver Step, Global One, The Catholic Register, Canadian Telecom, and other trade magazines. As well, Mr. Keilty served as President of the Canadian Magazine Publishers Association in l984 and l985.

Given his unique background and experience in publishing, Mr. Keilty has strongly developed skill-sets and competencies in the areas of evaluating markets, and access to markets, strategic planning, and virtually all other aspects pertaining to launching a magazine.

Contact us
Periodical Publishing Policy and Programs Directorate
Cultural Industries Branch
Department of Canadian Heritage
15 Eddy Street, 15-4-F
Gatineau, Quebec K1A 0M5
Phone: 819-994-3118
Fax: 819-953-7782
E-mail: pep-ppp@pch.gc.ca

© Greg Keilty, 2006

PDF edition
Catalogue No. CH44-73/4-2006E-PDF
ISBN 0-662-42889-7

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