Selling on the Newsstand - A Guide for Small Publishers

• PDF Version, 432 KB

About this series
Selling on the Newsstand: A Guide for Small Publishers, is one of a series of practical guides for small publishers produced by the
Department of Canadian Heritage. The guides are intended to provide small publishers with guidance from industry experts on key
aspects of their business.

Other titles in this series include
Advertising Sales Tools: A Guide for Small Publishers by Gwen Dunant
New Subscribers: A Guide for Small Publishers by Greg Keilty
Renewals: A Guide for Small Publishers by Jon Spencer

About the author
Pierre Proulx completed his studies in management, concentrating in marketing, advertising, communications and public relations. Mr.
Proulx is the Vice President of Marketing, Sales, and Publisher Relations at Benjamin News (Messageries de Presse Benjamin) where he
has worked for twenty years of a thirty-year-long career in the publishing industry.

Mr. Proulx's professional experience is vast, having among other things, worked in the domains of scholarly, literary, and high
circulation publishing for major companies such as McGraw-Hill and Flammarion.

Mr. Proulx's knowledge and expertise in marketing were used to launch numerous Quebec publications. He has provided input to most
merchandising programs and point-of-sale promotions for publications using retail outlets in Quebec. As well, Mr. Proulx has shared
his experience by teaching marketing and sales at CEGEP.

Each year, Pierre Proulx publishes a comprehensive study of the Quebec newsstand market for various stakeholders in the periodical
industry. In addition to being a lecturer and panelist on issues touching marketing and the publishing industry, Mr. Proulx is a member
of the Association marketing de Montréal (AMM) and the Instore Marketing Institute.

Contact us
Periodical Publishing Policy and Programs Directorate
Cultural Industries Branch
Department of Canadian Heritage
15 Eddy Street, 15-4-F
Gatineau, Quebec K1A 0M5
Phone: 819-994-3118
Fax: 819-953-7782
E-mail: pep-ppp@pch.gc.ca

© Pierre Proulx, 2006

PDF edition
Catalogue No. CH44-73/3-2006E-PDF
ISBN 0-662-42888-9

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