The Economic Impacts of Cultural and Sport Tourism in Canada 2007 - Canadian Heritage

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Executive Summary

This study is to quantify the economic impacts of cultural and sport tourism in the 2007 calendar year using recently released Statistics Canada survey data. The economic impacts are derived from survey data that captured the spending by Canadian and foreign tourists to Canada. The purpose was to show the importance of culture and sport events as generators of tourism through an analysis of tourist spending and economic impacts.

Tourism Receipts

Tourism receipts from cultural tourists amounted to $8,034 million in 2007, while tourism receipts from sport tourists totalled $2,054 million, as summarized in Table Ex1. These tourism receipts exclude same-day USA and overseas tourists.

Table Ex1
Total Cultural and Sport Tourist Spending by Type, 2007
(Millions of Dollars)
 

Expenditure Type

Tourist Type

Total

Cultural

Sport

Vehicle operation

$638.8

$311.8

$950.6

Vehicle rental

$200.3

$36.4

$236.7

Commercial carrier fares and local transportation

$2,409.0

$387.8

$2,796.8

Accommodation

$1,636.6

$393.1

$2,029.7

Food & beverage (restaurants)

$1,269.7

$398.0

$1,667.7

Food & beverage (stores)

$353.1

$117.2

$470.3

Recreation/entertainment

$721.3

$225.0

$946.3

Other spending

$804.9

$185.0

$989.9

TOTAL

$8,033.6

$2,054.3

$10,087.9

Canadian tourists were responsible for the majority of these receipts: $5.2 billion of cultural tourism and $1.7 billion of sport tourism.

Economic Impacts

The analysis of economic impacts associated with the tourism revenues showed that cultural and sport tourism have a significant impact. The gross domestic product derived from cultural tourism in 2007 amounted to over $5.1 billion and produced labour income of almost $3.3 billion. The gross domestic product derived from sport tourism was over $1.2 billion in 2007. Table Ex2 shows the immensity of the two types of tourism: for example, cultural tourism alone generated over 110,000 full-time jobs in 2007 and cultural and sport tourism combined generated over $515 million in tax revenues, not including income taxes.

Table Ex2
Summary of Cultural and Sport Tourism National Economic Impacts by Origin, 2007
(Millions of Dollars)
 

Jurisdiction

Type of Impact

Gross Domestic Product

Labour Income

Employment

Taxes

Cultural Tourism Impacts

Canadian

$3,357.4

$2,152.3

71,788

$275.2

Foreign

$1,764.2

$1,128.3

38,702

$143.8

Total

$5,121.6

$3,280.6

110,490

$419.0

Sport Tourism Impacts

Canadian

$1,061.1

$671.5

23,912

$84.5

Foreign

$193.5

$123.6

4,238

$15.3

Total

$1,254.6

$795.1

28,150

$99.8

Combined Cultural and Sport Tourism Impacts

Canadian

$4,418.5

$2,823.1

95,700

$359.7

Foreign

$1,957.7

$1,251.9

42,940

$159.1

Total

$6,376.2

$4,075.7

138,640

$518.8

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