Application process

3. Complete Application

A complete application includes:

A) CMF - SBDMP APPLICATION FORM

B) PROJECT INFORMATION
Tools and examples are available in the applicant's package and on the CMF Web site.

1. PROJECT PROPOSAL
1.1 Action Plan

2. BUDGET FORMS FOR THE PROJECT
2.1 Detailed budget
2.2 Funding sources – revenues
2.3 Cash flow forecast

3. BUSINESS PLAN, MARKETING PLAN OR MARKET RESEARCH (SEE PART III DEFINITIONS)
All applications to the SBDMP component must be accompanied by one of the following (in-house documents are accepted): A business plan, a marketing plan or market research, which supports the need for the project. If none of these documents are available, the SBDMP component will consider a market research, business or marketing plan as an eligible project.

C) OTHER SUPPORTING DOCUMENTS

1. ISSUES OF THE MAGAZINE

1.1 REGULAR AND SPECIAL ISSUES
All regular and special issues of the magazine published during the reporting period indicated in Section D of the application form, based on the frequency of the publication:

• 2 to 12 times a year – all issues for the twelve (12) months of the reporting period;
• 13 to 26 times a year – all issues for the last six (6) months of the reporting period; or
• 27 to 52 times a year – all issues for the last three (3) months of the reporting period.

1.2 MARKED ISSUES OF THE MAGAZINE

• Using the letters shown below, applicants must identify with a BLACK MARKER through one or more of the issues provided, the following categories (see - Definitions in Part III):
  • C – Canadian editorial content
  • F – Foreign editorial content
  • A – Advertising content
  • N – Non-revenue pages

Applicant whose magazines seem to contain more foreign editorial content than stated in the application form could be asked to mark all issues submitted. An example of a marked page is available on the CMF web site.

1.3 MOST RECENT ISSUES OF THE MAGAZINE
Applicant is required to submit a copy of the most recently published issue of his magazine.

2. FINANCIAL STATEMENTS OF THE PUBLISHING FIRM

Applicant must submit financial information on the magazine, as well as the most recent financial statements of the publishing firm at the highest level available for the reporting period indicated in the application form. The financial statements (see Part III Definitions) required must be at one of the following levels:

1. audited
2. review engagement report
3. notice to reader, or
4. non-audited financial report

3. CIRCULATION INFORMATION
To prove the magazine's circulation, the applicant is required to provide documents such as printing, mailing and distribution invoices, or a circulation audit report. These documents must support the circulation information indicated in Section D2 of the application form.

Additional circulation information could be requested for clarification purposes.

Applicant must attest to the accuracy of the magazine circulation figures reported in Section E1 of the application form by signing and dating this section. Please be aware that fraudulent reporting of a magazine's circulation will result in the magazine being ineligible for a CMF contribution for two (2) years thereafter.

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